Monday, 1 August 2011
Cyber- Ink Synergy
I have been told that 83% of all book sales are through recommendations. Either through reviews in papers, from friends or on the net. That is a big figure. I would presume the other 13% of impulse buys are mainly through the supermarkets and a some through the high street. This is the new frontier for indy publishers . Getting an audience for your books. Finding readers. With high street and wholesale discounts being so high, we have to look elsewehere for readers whilst still using some of the traditional outlets. Waterstone's is still the shop window but gaining readers from previous visitors to the website and finding book lovers and telling them what great stories we have is the key. There was a commentary on a website about KING CROW, one of our recent publications and the lit ed of a national newspaper picked up on it, read the book, liked it and then reviewed it in the newspaper. Now Techhies will have you think that INK is dead in the dailies but the sales from that review provided a spike. Reviews do matter but the cyber readers and followers are making great inroads.