Fiction please.

I was in a very large bookstore yesterday in a huge shopping mall. As you entered the store you were assaulted with the Christmas Celebrity biographies. Everywhere. Even the chefs had to stand aside as Ant and Dec and Mr Kay pleaded to be bought. Behind the serried ranks of grasping slebs came the 3for 2's and xmas whimsy and I was utterly underwhelmed by the fare on offer. I had to go two thirds of the way into the shop to find any new fiction. Now I don't want to be a Jonah about this, Christmas is different. Publishers make most of their money at this time and slebs have always been there to raise a cheer come Yuletide. But can we have a bit more choice please? Or given that you can't compete with these orthodontally enhanced specimens, it would bring a smile to the discerning readers face to see a table of great new fiction on offer. Just put a few directions up and point us to the back of the shop if needs be, but give people the choice.