Friday, 9 October 2009

Library or bust

So far 5 library authorities have invited Anna Chilvers, author of Falling Through Clouds, which is published in January 2010, to do an author reading and signing. There always follows Q&A sessions plus I usually do a little talk about independent publishing. It is all part of getting your author known, selling some books and getting the momentum going about the book. Word of mouth is the best way of selling a book. It is virtually impossible for a small independent publisher to get review coverage. The thinking being that if it is not published by one of the big six London houses, then it doesn't have any worth. How wrong they are. If you can get people talking about a book plus some coverage in the local press, London finally comes calling. It did with Stephen Clayton's novel, The art of being dead, which won a national award. Dr Johnson was wrong, Fleet Street has long gone, the wine isn't flowing so much in those Hampstead Burbs, literary editors are worried, the tinternet is coming and the hubris and arrogance of the literati may yet be fatal. Welcome to the real world of publishing great stories and bye bye tricksy bolleaux.

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