Saturday, 18 July 2009
The fashionistas at New Look have bought five prime site locations from Borders including their flagship store in Oxford Street, London. There's more money in £2 T shirts. I was in a Borders recently and saw that they were selling more sweets and crisps than books, which if you're trying to fill the till makes some retail sense but proves that you're not providing the reading customer with what they really want. Great range at competitive prices. I don't go into a bookshop to buy a Mars bar. Yes you might add, but it's all about add on isn't it? Indeed. But if they had a better selection and a more wide ranging stock, the odd on buy would be another book, or perhaps even two.