Friday, 30 January 2009
Falling Through Clouds
It is always very exciting when you read a wonderful new manuscript. And I have. It's called FALLING THROUGH CLOUDS by Anna Chilvers and we'll be publishing at the end of May. But that's just the start for a small independent like Bluemoose Books. Having a brilliant book means nothing if you can't get it into the hands of the reading public. But first you have to get it into the shops, get review coverage and get the Lit Eds all hot and bothered. A great review helps and we have one by Lesley Glaister who heaps praise on Anna's prose and ability to weave a wonderful story. Anna and I are off to Nottingham to meet our marketing and PR supremo, Laura Brudenell, who is going to coordinate all the media stuff and get them all excited. It's literary foreplay. She's an expert and has them frothing already. She went away and learned her skills atop some remote mountain in Nepal. She's an expert with Tantric Reviews. Then there's the jacket. The jacket is all important. The publishers Association have done some research and a jacket has 0.20 of a second, yes that's a fifth of a second to convince the book buying browser to pick it up , have a look at the blurb and buy it. That's how important a jacket is. And so we have to get it right. We've had a few problems with the overall design and now the illustrator is suffering from Delhi Belly so it will be Monday before we get the illustration. Frustrating but all very exciting. I haven't even told you about FALLING THROUGH CLOUDS yet. I'm being a bit of a tease but it will be worth it. All the best things are worth waiting for. Trust me.