Egg Free Publishing

Moose HQ is now a chocolate free zone. Official.
Tomorrow I'm meeting children's author Tom Palmer for a coffee and a chat about books, marketing them and how to get boys reading at Secondary school. Bluemoose is setting up a publishing programme with Calder High School and Calderdale Readers Groups. The intention is to get both these groups involved in how a manuscript evolves from 280 pages of A4 into an edited book sat on the shelves of your local bookshop and library. How will they market the book? Who is it aimed at? Book jacket design ? Blurb? The casual book browser has a fifth of a second to notice the jacket. How do you catch their eye? Tom is the author of Foul Play, published by Puffin. He's won many awards and is always doing reading events at schools. I want to pick his brains. Will tell you more on Wednesday.